Ringier bei den Leuten

This is more than just the history of Switzerland's largest private media company: a turbulent cross-section of one of the most fascinating industries, with crisp details and surprising references as exciting as a gossip column and as colourful as a magazine. Ringier is a buzzword and a phenomenon: the epitome of commercial media from ‘Blick’ to ‘Betty Bossi’ and a trademark of international renown. This book describes the phenomenal successes and crushing failures of Switzerland's largest media company: how ‘Blick’ really came into being, how Ringier brought itself to the brink of disaster in the USA and how the small Swiss company with around one hundred newspapers and magazines caught up with the most important media companies in Eastern Europe. A turbulent insight into the media world as it really is, and one of the most exciting excerpts from Swiss social and economic history.